Skadi Sport Psychology, founded by Dr. Erin Ayala, offers evidence-based research, therapy, and cutting-edge mental performance sessions to athletes nationwide. Dr. Ayala, a Licensed Psychologist and Certified Mental Performance Consultant based in Minneapolis, specializes in helping endurance athletes and "anxious achievers" overcome self-criticism, navigate injury recovery, and rediscover joy in sport.

Licensed in Minnesota, she serves athletes across 40 states. Dr. Ayala's expertise extends beyond her clinical practice; she's authored over 20 research articles and book chapters and has been featured in Trailrunner Magazine, the New York Times, and other media outlets. Outside of her professional endeavors, Dr. Ayala excels as a competitive cyclist, earning podium placements in road racing, fat bike racing, virtual racing, and gravel racing

My coaching is individualized to you and your goals. I have coached road and gravel cyclists who are just a year or two into their cycling journey, and I have coached athletes who have been cycling for over 20 years. I work with people of all ages (from 20’s to 70’s) and guide them towards a wide range of goals.

At Hefler Performance Coaching, we are passionately committed to creating success for endurance athletes of all ages and abilities. Whatever your goals are for cycling, triathlon, or running, we can help you achieve them and reach your best performance! Hefler Performance Coaching supports your quest with proven coaching and wellness programs supported by the latest in training technology.

RUNNING AS A VEHICLE FOR SOCIAL CHANGE

Run 4 All Women is a community-based organization that uses running and fitness as a way to empower women. The goal is to help empower women to enact positive change in their communities.

“We organize and conduct running events that empower women to be the change they seek.

From our first running event on January 18th that launched a movement, to our Run 4 All Women Summit featuring an art run by Marnie Runstreet, we are now going national with empowering running events.”

LipRevolt is a cosmetic brand that caters to individuals who identify as women or gender nonconforming, especially women of color, willing to fight for what they believe in and are not afraid to speak up for others.

LipRevolt seeks to promote social activism and the belief that you can inspire change and look amazing while doing it! LipRevolt is the new type of war paint!

Dr. Brianna Hurt, DPT, PT is a physical therapist in the Washington, DC area with special training and skill in reducing patient pain and increasing mobility lost due to injury or illness. As a physical therapist, Brianna Hurt, DPT, PT performs exercise therapy, endurance exercises, and pain and mobility assessments.